A-Line Acoustics News


(PHOENIX, AZ, USA)- Atlas Sound is proud to announce that it has
taken the revolutionary mobile showroom that it created three years
ago and has updated it to include brand new killer products, classic
products, eye-catching graphics signage and comfortable meeting
space. The Atlas Sound trailer is currently making its tour of the
United States and will continue to be on the road through 2006.

"The Atlas Sound trailer has been an excellent sales tool for us
because we're able to let the products speak for themselves," said
Atlas Sound Vice President of Marketing Steve Young. "It provides an
impactful way to display the depth of the Atlas Sound catalogue and
an effective educational tool for our customers. From the
interactive display of our new Strategy Series amplifiers to the
stadium horn demo on the back, the Atlas truck and trailer are a
great way to continue building excitement about our products."

The 40' climate controlled trailer was carefully designed with
helpful product demonstrations. The Atlas Sound Strategy Series
amplifiers are displayed at the front of the trailer among an
impressive presentation of signage educating the customer on the
features and benefits of the new line. Backlit in pivoting showcases
along the side of the showroom are displays featuring Atlas' FAP in-
ceiling speaker line. The WMA and FMA cabinets also line the walls
in conjunction with the famous MS20 microphone stands and
information packed signage. Last but not least, the showroom also
features a fully functional Varizone system presented against a
display of colorful graphics. This IP Addressable system is
responsible for controlling the sound of every speaker in the mobile
showroom. Some of the components are mounted directly onto signage
that educates visitors on the zoning capabilities of the system.

If the trailer visits your town this summer and fall, you'll witness
potentially the loudest working display ever to be placed on a
trailer. Next to the popular 15" AH5040 stadium speaker will sit its
12" and 8" family members. The models in this new stadium horn line
are perfect for race tracks, football fields and many other
locations around the globe. Even standing a quarter of a mile away
from this demonstration, the sound is clear as a bell with the kind
of intelligibility that is virtually unheard of from a stadium

"The truck and trailer have been very well received by contractors,
consultants and many others," said Mike McCormick, Atlas Event &
Show Specialist. "It's a great way for us to go that extra mile to
educate consumers and retailers nationwide." With scheduled
destinations to New York, Oregon, California and many states in
between during 2006, look for the Atlas Sound trailer in a city near